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It’s different from anything else on the market in that it features bio-active collagen meaning it is readily available for our body to absorb and turn on cells to create more collagen! Clinical studies show that our liquid collagen has a 90% absorption rate as compared to powder collagen which is only absorbed by the body at a 30% rate! Plus it contains Luteins and phytoceramides so it hydrates from the inside out AND protects the skin against blue light exposure!